Turbulence Ahead: Panda Update Expected to Crawl in Friday, March 15 OR...
According to Matt Cutts, we are in for another Panda update today or Monday. What can we expect? Of course there is never a definitive answer from the top dog, however we can speculate that since Panda...
View ArticleContent Remains King
As Jori mentioned last week, the recent Panda update was pretty anti-climatic, in the best way possible. While we are seeing more positive fluctuation than negative, for those seeing bigger dips than...
View ArticleWhat’s in a Name? Google Displays a New Brand-Centric Outlook on Title Tags
A Google Game Changer? Search Engine pulls branding the the forefront. Google has re-organized algorithm to reflect branding and company name at the beginning of a title tag. What could this mean for...
View ArticleSubjectivity, SERPs and Internet Marketing
Earlier this year, Google released their Search Quality Rating Guidelines which are what their “human quality raters” use to evaluate the quality of entire domains. You can view the entire document...
View ArticleIs an AdWords Enhanced Campaign for Me?
You may have begun noticing the option of upgrading your AdWords Campaign to a “Enhanced” version over the last couple months and wondered what made it different than the every day version your...
View ArticleGoogle Glass & Facial Recognition
Not too long ago, I wrote about Google Glass and how we are living in the future. For those of you who don’t know, Google Glass is the latest and greatest from the search engine powerhouse. It’s...
View ArticleGoogle Transparency Report
Chances are if you are reading this blog, you are at least somewhat familiar with the internet and related current events. I think it’s pretty safe to assume that most of you are going to know about...
View ArticleWho’s Linking to Your Site?
Majestic SEO announced yesterday on their blog that they are making their Site Explorer tool free for verified domains. If you’ve never used Majestic SEO before, their Site Explorer tool offers a...
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Google Local Listings Get Personal
It’s become increasingly apparent that Google is placing more value in the local business, as we have watched the local listings take up more and more space on Page 1. At this point, it should be a no...
View ArticleThe FTC and the Future of PPC
The U.S. Federal Trade Commission recently announced that they will be cracking down on Google and internet search providers to distinguish ads more clearly from organic search results. The FTC said...
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Is the Keyword Tool being replaced?
Is the Keyword Tool being replaced? Well… Wait, what? The highlighted box in the bottom right says, “In the coming months, the external Keyword Tool will no longer be available. To get keyword ideas,...
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2013 Ranking Factors Presentation from MozCon
SEOmoz just had its annual search engine optimization conference to discuss 2013 and future SEO. As always a few of the Moz posse came together to discuss SEO ranking factors and correlations. Here are...
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Test Webpages with Google Analytics Content Experiments
Google Analytics recently announced that in addition to providing metrics and reports on site performance, they are now a testing platform with Content Experiments API. The tool enables websites to...
View ArticleUsing Expandable Menus for Content
I recently had a web developer ask if using expandable menus to “hide” text on a webpage was an acceptable practice. In this particular case, their client felt that a big block of content on the...
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Google Update or Google Dance?
There has been some talk around the web on sites like SEO Roundtable, Google Webmaster Help and Webmasterworld that Google rolled out another update this past weekend. As Google’s Matt Cutts has...
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Google Round Up: Delete Local Listings, Identify Spammy Links & In-Depth...
Google Added Delete Listing Feature to Google Local Google adds a new feature many businesses will appreciate. For a long time, if a listing was old, wrong or had any kinds of issues, the most we could...
View ArticleSEO: More Vital Now than Ever
Whelp, here we go again. With Google encrypting more search data, more keywords are being reported as “not provided” in Analytics. Cue the familiar chant of “SEO is dead!” from bloggers across the...
View ArticleGoogle’s Algorithm Takes Flight with “Hummingbird”
There’s a new buzz (or should I say hmm) in the search engine world. On the eve of its 15th birthday, Google announced its newest addition to their algorithm family: Hummingbird. Unlike Panda and...
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Matt Cutts Announces Yet Another Google Update: Dancing with Penguin 2.1
Back in May, Matt Cutts announced Penguin 2.0 and had this to say about the update: “So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a...
View ArticleDon’t Track Me Bro! New Bill Puts the Heat on Online Advertising Networks
We may be seeing more transparency with online advertising networks soon as California Governor Jerry Brown has just signed into law a bill that requires companies to disclose whether or not they abide...
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